We are currently looking for a (social) media savvy and results oriented SENIOR PUBLICIST to join our busy communications team. Reporting to the Publicity Manager and President, the successful candidate will help drive media relations and publicity campaigns for a wide range of exciting brands.
This position requires a 'hands on' mentality and covers a broad portfolio of initiatives and requires the successful candidate to have the capacity and ability to manage multiple competing priorities and be proactive. You demonstrate effective organizational skills, with a keen eye for detail and in addition, you possess excellent verbal communication combined with the enthusiasm and motivation to produce high standards of work with minimal supervision.
RESPONSIBILITIES:
*Securing coverage in key media outlets by establishing and maintaining strong relationships with contacts in print, broadcast and online media
*Helping develop and execute strategic and creative PR plans
*Creating strong key materials for media campaigns including pitches, press releases, innovative press kits, media alerts, as well as PR events where appropriate.
*Assisting in the creation and execution of other promotional marketing initiatives as required.
*Produce and manage content for Twitter, Facebook and other social network sites.
*Manage media contact lists and client press reports.
*Assist publicity team as appropriate.
* Proactively liaise with media outlets to arrange stories and interviews.
QUALIFICATIONS:
*Minimum 3-5 years PR/Communication experience; agency or consumer goods PR experience is preferred; sales experience also a plus
*Post secondary education: Communication, Public Relations, Journalism, or related degree/diploma is preferable
*Proven experience in the development and successful execution of pr plans
*Demonstrated success in media relations and media strategy
*Must be a resourceful, creative and strategic thinker with a “can do” attitude
*Persuasive media pitching and relationship-building skills
*Self-motivated and able to multi-task effectively in a fast-paced ever-changing environment
*Stellar writing skills, exceptional persuasive verbal communication and presentation skills, and a demonstrated ability to be a strong listener.
*Knowledge of CP Style
*Knowledge and experience in PowerPoint, Word, Excel and Outlook and/or Entourage, Cision, MRP,CNW
Please email your resume, a current writing sample and a media reference to: rockitpromo@hirepower.on.ca
